Writing Tips: Know Your Audience
It’s an old adage for writers: know your audience. But what does that mean? How well must we know the audience? And does knowing the audience increase our chances of getting published or selling our books?
Some writers insist that the best way to write is to just write for yourself. Sit down and let the words flow. It’s true that sometimes a freewheeling approach will result in some of your best work. And writing that way is immensely enjoyable. But there are times when a writer must take readers into consideration.
So we have these two contradictory writing tips: know your audience and write for yourself. Taken together, they don’t make much sense, so let’s sort them out. Today, we’ll focus on knowing your audience.
In business, academic, and other types of formal writing, the audience is a consideration from the very beginning. You wouldn’t write a business letter peppered with internet shorthand (LOLs and OMGs), and you shouldn’t use casual language in an academic paper. In instances like these, it’s easy to see why you must keep your reader in mind throughout the entire project, but what about poetry, creative nonfiction, and fiction writing? Should the work be influenced by its intended readers? At what point does the audience begin to matter? And who is the audience, anyway?
Some writers know they want to write children’s books, so they keep a young audience in mind. After all, it wouldn’t do to write a children’s book laden with adult language or love scenes. Other writers want to publish a memoir, hoping their own personal story will inspire others. And if you’re hoping to inspire people, you should have a good idea about which people you want to inspire — whether they’re spiritual, impoverished, or creative.
These types of writers have specific goals, and their writing must be aligned with those goals.
That’s why in some cases, it’s essential to know who your audience is before you begin writing. But there are other cases when the goals aren’t so clear, and therefore, neither is the audience. In cases like these, does a writer ever need to think about readers?
Goals Aren’t Always Necessary (and Neither is an Audience)
When you write for the sheer joy of writing or love of craft and you do so without any particular goal in mind, the creative magic can sweep you away. When I wrote my novel for NaNoWriMo in 2008, I started with nothing more than a few characters. My only goal was to write at least 50,000 words. I didn’t give a thought to the audience. And I’m certain that approaching the project this way, with an open mind and without any particular goal in terms of content, is what enabled me to actually complete the first draft of my first novel. It felt like quite an achievement.
When I finished my novel, I knew instantly who the audience was. I had written a young adult novel! If I ever decide to revise and polish that (very rough) first draft and polish it for publication, knowing that the book is geared toward young adults will be helpful in informing the way I approach editing and proofreading. I’ll pay attention to the language to make sure it’s age-appropriate, and I’ll make sure the characters, themes, and everything else are suitable for the target age group.
Knowing the audience would influence which agents and publishers I might contact. Agents and publishers often specialize in specific types of writing; they cater to clearly defined audiences. Therefore, as a writer, it helps to know who the audience will be when polishing a manuscript and looking for publication opportunities. This becomes even more critical once the book gets published and marketing begins.
The Benefits of Knowing Your Audience (and When It’s Absolutely Necessary)
If you write in a journal and nobody ever sees your work, then you don’t need to think about an audience. Readers come into play when you decide to publish your work. There’s a point when you decide that you want to cross over from writer to published author, and it’s at that point that the audience starts to matter in a big way.
Agents and publishers can’t do much with your work if the audience is unclear. This is particularly relevant with fiction and nonfiction. There are dozens of poetry markets, so chances are, you can find your audience after the writing is done and polished. But other genres will need to be marketed to the right readers. This is also a factor in blogging and self-publishing.
Publication is the point where your art shifts into business mode. It’s the stage when you say, “I want to do this for a living and make money doing it.” That means you’re going to have to sell, and anytime you’re selling anything, you need to know to whom you’re selling.
Some Writing Tips Aren’t Absolute
So, the answer isn’t all that clear. There are some writers who need to know their audience from a project’s conception. Others don’t need to consider an audience until they decide to try getting published. Poets can probably get away with not thinking about the audience until they start looking for publications where they can submit their work. But one thing’s certain: once you set your sights on publication, that means you’re looking for readers. And since readers are your audience, you’ll have to give them some consideration.
Do you think about your readers while you’re writing? Are you concerned about getting published? Do you believe that knowing your audience is more beneficial than writing for yourself? What are some of your favorite writing tips?